Lip gloss was invented in 1930 by Max Factor. He wanted to develop a lip product that would make the lips of the film shiny and glossy. Women, inspired by movie actresses, embraced this makeup trend, leading to the popularity of lip gloss.
Najranije komercijalno dostupno sjajilo za usne bilo je Max Factor's X-Rated4, lansiran 1932. Originalni recept se prodavao do 2003. godine.
